Communicating With Empathy in Times of Crisis

Mary Shores
2 min readApr 7, 2020

One big thing I want you to know is that words can steer people’s feelings one way or another.

How you communicate with your customers, clients, and team members during difficult times like this one will determine so much about those relationships moving forward.

As the owner of a debt collection agency, I’ve been involved in some of the most difficult conversations on the planet. I’ve also seen firsthand how the right words can literally create happier people.

No matter what kind of business you’re in, you’re probably facing some tough conversations and decisions right now and feeling pressure to provide answers quickly.

I want to tell you that the number one way to create instant trust, confidence, and connection with the people you’re talking to during this time is to show empathy and make them feel heard and understood.

Everyone wants to feel heard and understood, right? When we find someone who connects with our struggles (or triumphs), we feel cared for and supported. We begin to see that person as an ally, and a level of trust forms.

On the flip side, when we don’t feel heard, we have a hard time moving on in a conversation or being emotionally receptive to a solution from that person.

Another way to think about empathy is putting yourself in the other person’s shoes. You’re not apologizing or necessarily agreeing with the other person. You’re considering the situation from another point of view.

The pandemic has affected every one of us in some way. A lot of us share each other’s fears and frustrations. Even if you can’t relate directly to what someone is going through, it’s important to show that person that you’re considering his or her experience. Empathy and true human connection must be top of mind in times like these.

Communication is an area where I know we can create happier people and deeper connections.

Do you want to know more about communicating with empathy during a crisis? Check out my latest course, The Communication Code for Customer Service, and start learning today!

Originally published at https://www.maryshores.com on April 7, 2020.

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Mary Shores
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Mary is an innovative collection agency owner, communication expert, and author who transforms people’s words to create connections that foster higher revenue.